Marketing To-Dos in LATAM ?

Marketing in LATAM and its neighboring countries How would you feel if someone knocked on your door and presented a service or product demonstration to you on a Saturday morning? How often do you buy an unbranded item of a brand being exposed in the middle of the street while Read more…

Is cash a thing of the past?

A series of non-traditional financial solutions have been emerging along the recent years, mostly due to the technology sprawl. Smartphones have opened the path for cashless transactions, and their share of the payment mix is growing fast. The growth of the digital economy isn’t homogeneous all across the globe and Read more…

Could Darwin be a marketer?

Adaptation. “To adapt”: the trending verb now. Globalization, technology, agile information access: different factors alter the way we see the world today. They’ve altered and continue altering at an astonishing speed. But how should we behave in this constantly changing environment? Is “to adapt” the solution? There are people thinking Read more…

VCW Partnership

This year, the Nova Marketing Club partnered up with the VCW and engaged in a project in collaboration with DCG to discover what is the best way for DCG lab to enter the Portuguese Market – using the VCW approach – in an attempt to bring Neuromarketing to Portugal. NMC Read more…

Marketing Week 2019

VISUALISE TOMORROW’S MARKETThe Marketing Week 2019 is just around the corner, on the 12 – 15 of March! The Nova Marketing Club brings you once again an event to discuss the latest Marketing trends and learn from success stories. At the end of each session, there is a small networking Read more…