Is cash a thing of the past?

A series of non-traditional financial solutions have been emerging along the recent years, mostly due to the technology sprawl. Smartphones have opened the path for cashless transactions, and their share of the payment mix is growing fast. The growth of the digital economy isn’t homogeneous all across the globe and Read more…

VCW Partnership

This year, the Nova Marketing Club partnered up with the VCW and engaged in a project in collaboration with DCG to discover what is the best way for DCG lab to enter the Portuguese Market – using the VCW approach – in an attempt to bring Neuromarketing to Portugal. NMC Read more…