HUMANISING MARKETING

Nowadays, marketing is an entire world. Innovating is more and more difficult. Being you a marketeer, student or just someone reading this article, how many times have you wondered whatever was yet to come? It seems everything is already created, right? But then Uber came, Netflix appeared, and Airbnb is Read more…

Is cash a thing of the past?

A series of non-traditional financial solutions have been emerging along the recent years, mostly due to the technology sprawl. Smartphones have opened the path for cashless transactions, and their share of the payment mix is growing fast. The growth of the digital economy isn’t homogeneous all across the globe and Read more…

Could Darwin be a marketer?

Adaptation. “To adapt”: the trending verb now. Globalization, technology, agile information access: different factors alter the way we see the world today. They’ve altered and continue altering at an astonishing speed. But how should we behave in this constantly changing environment? Is “to adapt” the solution? There are people thinking Read more…