Nova Marketing Club is the place to grow.
Everyday, our consultants face challenges and learn how to manage both them and their consequences.
But consultants aren’t the only ones growing.
Our clients experience decisive development, having access to actionable technical expertise delivered by fresh -minded and innovative Business students.
Let’s grow together?
Because practice is the best way to learn and because all enterprises, large and small, deserve the opportunity to access technical expertise.
A fresh set of eyes on your business…
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objective
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touchpoints. May be narrowed down to a Social Media Plan.
In this digital world, more and more companies are leveraging the vast knowledge from online platforms to drive engagement, conversions, traffic, or revenue. Combining theoretical and practical skills, we will design the ideal digital campaign.
Either if you are launching a new product/service, or if you are wondering if your current pricing is well-defined, we will go to the market, learn about your competition and consumers and create/update an effective pricing strategy.
A strong brand allows you to increase awareness, raise the price, increase consumer loyalty, and much more. Whatever the current stage of your brand, we will apply the most valuable frameworks to assist your brand development.
Customers are becoming the centrepiece of successful businesses. CRM requires exploring existing data to create the best experience. Designing these systems and processes is a challenge that we can overcome together.
Having defined your objectives and strategy is not be enough for success, you must implement it. From brand activation to promotions, we will devise a set of specific initiatives to achieve your goals and assist you in their planning.
All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do (on the Business Plan), it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
Once a firm has defined its target, positioning and products, it’s necessary to create a specific strategy to sell each product to each segment, capitalising on the intended positioning. Often, the commercial strategy also includes a pricing revision.
Businesses aren’t static, they evolve and expand. Whether you wish to expand your market or product range, we will be at your side uncovering the best strategy and tactics.
Whether and where to internationalise is difficult to define due to restricted data on foreign competition and consumers. Taking advantage of our international network, we will help your company develop an insightful internationalisation plan.
Sometimes, a business may fall behind the competition if it fails to pick-up new opportunities. This analysis is an explorative study designed to uncover opportunities in the relationship with both internal and external stakeholders.
Firms have refined recruitment processes, but often forget that, to have the best workers, it is first necessary to catch their interest. We will help you solidify the company’s reputation and popularity from a potential employer’s perspective.
Many conflicts and frictions inside a company can be traced to limited internal communication. We will help you create processes and structures for effective information flow and collaboration within the organisation.
A company is not made out of management, but from its employees. It’s paramount to analyse their level of satisfaction and then work on a plan to maintain/improve it. We highly advise to undertake Primary Research in projects of this nature.
Understanding your target (preferences, habits, concerns, …) is without a question paramount. This market research will be tailor-made for your firm and the current problems you face.
On the other side of the coin, a firm should be aware of the actions of the competition. This market research will (direct and indirectly) go to your competition and get first hand information on their strategy and tactics.
When a business is devising a strategy, it’s a good practice to get insights on what other firms have been doing well. This market research won’t be restricted to your competition, looking for inspiration in the entire market.
Listen to your consumers. There is nothing as important as knowing whether your products/services are exceeding your consumers’ expectations, and why. This research will give you specific insight on previous clients.
From segmenting, targeting and positioning to price and promotion decisions, we can help you align your actions with your company’s businss and marketing objectives.
When one thinks about communication, the first idea that pops is consistency. We can make your company’s public image and presence homogeneous and relevant for your target audience.
Our members have extensive access to many databases that can give your company the competitive edge it needs. When information from previous studies isn’t enough, we conduct our own market research perfectly tailored to your needs.
In this digital world, more and more companies are leveraging the vast knowledge from online platforms to drive engagement, conversions, traffic, or revenue. Combining theoretical and practical skills, we can design the ideal digital campaign.
Social Media is a key part of today’s Communication Plan: it’s a way to engage with your audience and find opportunities to increase reach and visibility. However, many companies aren’t consistent in their Social Media and/or don’t have time to manage it; that’s where we come in: either designing or managing your social interactions
How you establish your brand influences the perceived value of your products or services. It allows you to increase brand awareness, raise the price, to get consumer loyalty, and much more. Whatever the stage your brand is at, we can assist you in your brand development.
Customers are becoming the centerpiece of most successful businesses. Managing the relationship with customers requires gathering and analysing the data companies have on them to provide the best personalised experience. Designing this systems is a challenge that we can overcome together.
Taking advantage of the large base of international members and alumni, we can help your company develop an insightful internationalisation plan.
We have started accepting pro bono social projects as a way to give back to the community and have a social impact, aligned with one of Nova SBE’s main objectives. These projects can fall into any of the above categories.
Nova SBE Carcavelos Campus
Rua da Holanda, nº1, 2775-405